Why? I’ve always been a person of service. I love helping others and I wanted to help them in a tangible way.
Before starting my current Internet business I was the Director of Economic Development and Deputy Commissioner of Urban and Economic Development for a city in upstate New York.
I was responsible for millions of dollars in funds that were designated by the Federal Government to help our community. I did that by coordinating investments in local businesses that had the potential to hire more people. I learned a lot about business from that experience – I got to see the “insides” of many businesses, large and small, that few people get to see.
While I knew it wasn’t going to be easy, I felt I could once again run my own business – online this time. A lot of what I saw in some very successful businesses were ordinary people following a simple system that made money. It gave me the desire to get back into business again.
Yes, I left my “secure” government job with great benefits and I started full-time at marketing information products online – publishing digital products this time. For tax purposes, I formed my LLC, “InfoProductLab” a few years later.
I do not have a lot of employees. In fact my lifestyle choice is to keep “overhead” (employees, office expenses, etc) to a minimum in order to maximize my profits. I have one part-time employee, sometimes two. I outsource the rest … and that’s it.
It’s a very simple and streamlined business that runs about 80% on auto-pilot. The other 20% is simply coming up with new ad campaigns and searching for more traffic sources which, to me is the fun part. Because once you have the “System” down, it pretty much runs… Read more…
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